Hello, reader.

Make Thoughts Things is where I write about brand strategy, culture, and the work of building brands that mean something.

What you’ll get

Plain writing about a field that loves to complicate itself.

I build brands for a living. This is where I think out loud about the parts of that work that don’t fit in a deck.

About me

I am an independent strategy director with 15+ years of experience building brands, working with everyone from founder-led startups to some of the largest CPG portfolios in the world.

My work sits at the intersection of insight, narrative, and design. I turn research into clear strategic direction that creative teams and leadership can actually act on.

If you want to work together, you can find me at philliplauria.com. You can also say hi anytime at phillip@makethoughtsthings.com.