Brand strategist, techno-optimist, dad.

I help creative teams break through roadblocks and unlock new potential with the right mix of tools, methods, and strategic thinking.

What I Do


From foundational brand strategy to future-focused transformation, here’s how I help teams turn ideas into action.

Brand Strategy

Helping brands define who they are, what they stand for, and why people should care.

Workshops

Hands-on, collaborative sessions designed to unlock creative solutions to complex challenges.

Agency Selection and Briefing

Guiding teams through the process of choosing the right partners and getting the best work out of them.

Consumer Brands I’ve Worked With


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Institutions I’ve Worked With


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Featured Writing


Not Just Another Very Intelligent System

Evolving Without Exploding